Aha! And here I was thinking you'd discovered some magical strong-hold hair dye. It's possible! My experiences have led me to believe that the UK is the magical world of hairdye, simply because there was a shop in Brighton that sold the dye I've used for six years for £4.99 a jar... whereas I pay about $20 Canadian for it over here. Even with the exchange, it was a huge bargain and I bought several jars, thus determining I'd be Flamingo Pink until I ran out!